Audience

Our target audience is 16-25 year olds, the main cinema age range. a fairly wide range of ages as action-adventure is a family based genre. Our secondary target audience will be male, older audience as this genre is typically pushed towards males. Based on the way we define audiences...

Gender

Especially in our genre females will be closely linked to our genre as we are basing it on the idea of a female superhero. But also male, as the fighting/explosions appeals to them and the genre is associated with males in the first place.

Race

Due to the fact that we are making a hollywood teaser trailer, we do not have a specific race or anything like that, it will appeal to everyone.

Age

Mainly 16-25, the main cinema audience as our characters are going to be young. But secondly it will appeal towards the older target audience to as this genre is normally for older ages.

Our certificated age will be 12A as it will have fighting in it but not as much what you can call violence.

Socio-economic Status

Our audience will be in A-E, as it is a hollywood film and everybody watches these films. 80% of films in British cinemas are hollywood films.

Looking at the Young and Rubican's Cross cultural consumer characteristics theory, Our audience would fit in the mainstreamers section. This is the largest section of the market and it seeks security in conformity and thus tends to buy-well known brands by public.

Using Maslow's hierarchy of needs and the uses and gratifications theory, our text is going to give feeling of self-actualization of creativity and spontaneity. It will also let people escape from their daily life into the film and create relationships with characters.

Lauren