A good start Lauren and Rachel! Good research and links!
You can do a little more research into the action adventure genre - try www.filmsite.org (film genres section.)
Now focus on your target audience - you need an age range, gender bias, race and socio-economic status (if relevant.) Remember you can have secondary audiences that are wider but you need a more specific target - dont forget to use Young and Rubicon for your psychographic profiling too. Dont forget to put your questionnaires and results on here also.
Now move on and look quickly at your other key concepts and we should be starting to see some planning - location shots/casting shots/storyboards and animatics etc...
Remember to outline your film and the brand image you are trying to create through your products.
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